Table of certifications

  • RRR

    Perfectly reproducible

  • RR

    Practically perfect

  • R

    Minor discrepancies

  • D

    Potentially serious discrepancies

  • DD

    Serious discrepancies

The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-ups

Authors: Arnd Vomberg, Maximilian Friess, Sascha Alavi, Verena Maag, Jan Wieseke

Execution report (.pdf)

  • Type of certification: Free (Guest researchers)
  • Certification date: 06/21/2025